Smurfit Kappa UK


Smurfit Kappa UK – Leading the way in the global paper-based packaging industry, Smurfit Kappa is a FTSE 100 company with annual revenues of over €10 billion. With an impressive portfolio of paper-packaging solutions, sustainability lies at the heart of the brand, from using recycled materials and sustainably sourced materials to improving the environmental footprint of their customers.
smurfitt kappa


We’re the proud content marketing partners for the UK marketing division of Smurfit Kappa, also lending ad hoc support to the global marketing team. From email copywriting to case studies and blog posts to social media content, we provide a wide range of content marketing services on an ongoing basis. We help Smurfit Kappa UK show how their products can solve even the most complex packaging problems and help position the brand as a voice of authority in the marketplace.
smurfitt kappa

“We’ve worked with LY Copywriting since 2020. In that time, they’ve got to know our business, our products and who our customers are. That means we can confidently turn to them for a range of copy, knowing that they’ll deliver on-brief and on-brand content every time. As a business, we like to champion suppliers big and small, and we’d happily champion the talented team at LY Copywriting.

Suzy Gedney, UK Marketing Manager, Smurfit Kappa
suzy gedney
We’ve also worked on…

Pleasurewood Hills

We were asked to write over 30 ride descriptions for Pleasurewood Hills’ rides and attractions, from the iconic Cannonball Express to the chairlifts that have become synonymous with the park.

Read More »


We wrote a series of blog posts covering topics ranging from how to support the fishermen in your family to how to combat the isolation of a fisherman’s occupation.

Read More »

Cottrell Park

We had the privilege of writing blog posts for Cottrell Park, highlighting the different aspects of the park, from food to functions, to appeal to a wider audience outside of the golf community whilst also showcasing their impressive credentials and award-winning courses.

Read More »

Fine & Country

We write property editorials for a number of Fine & Country offices. Describing a property’s features whilst highlighting its unique benefits, history and location, we help bring properties to life.

Read More »
uea 1


We’ve worked on various copywriting projects for the UEA, from their scholarship fundraising brochure to legacy letters designed to encourage alumni to leave gifts to the university in their will.

Read More »
mix match header

Mix and Match Ltd

With keyword research at the core of all digital content, we provided a list of the best keywords and phrases for the business to use online.

Read More »
tag live header


From social media content calendars to press releases, SEO-optimised website copy to brochure copywriting and much more, our regular retainer means we’re able to jump on whatever they need, whenever they need it.

Read More »
hawkins brimble header

Hawkins & Brimble

From moustache care for Movember to Men’s Fashion Week, fitness to food trends, we provided a series of blog posts for Hawkins and Brimble’s website.

Read More »


We were privileged to work on over 250 product descriptions for Speedo’s global website, from swimwear to kids swimming aids, kit bags to caps and a whole host of sportswear accessories.

Read More »