Eventbrite found that 69% of millennials experience FOMO, so in the digital realm, where every brand is vying for attention, sparking FOMO—or FEAR of Missing Out—is a surefire way to stand out.
2023 has been a bone-chilling year for social media platforms, with some statistics leaving marketers and users alike howling in surprise. From Twitter’s haunting rebrand to the eerie shifts in platform demographics, we’ve unearthed some of the most bewitching stats of the year to date.
If you find yourself lurking on LinkedIn, you might have noticed some changes in your post engagements lately. Why? Because LinkedIn has shaken things up with a revamped algorithm. So, we’ve taken a look at the new LinkedIn landscape.
In today’s fast-paced digital landscape, setting yourself apart as a brand is more crucial than ever. One company that has flawlessly achieved this is Vinted, Europe’s largest online customer-to-customer platform dedicated to secondhand fashion.
You know what ol’ Benjamin Franklin famously said, “’If you fail to plan, you are planning to fail!” Even though he said it a few centuries ago, the sentiment still applies to even the most modern and tech-driven times.
Barbie-mania has swept the world and with its estimated $150 million marketing budget, it’s everywhere you look – online, in stores, on the streets and even on menus thanks to Burger King’s pink burgers.
In today’s digital age, where social media platforms reign supreme, businesses are constantly seeking new ways to engage with their audience and stand out from the crowd. One platform that has been making recent waves in the realm of content marketing is Threads.
The words customer and client are often used interchangeably, but there is a subtle difference between the two. You might have clients, but do your clients have clients or customers? (Stay with us…)
A lot’s been written online about GA4. Even if you work in digital marketing, you can find that much of what is written goes straight over your head, us included, and you find yourself with more questions than you started with.
This week has been Mental Health Awareness Week and a valuable opportunity to raise awareness about the importance of mental health and well-being. At LY Copywriting, it’s made us reflect on how you can stay sensitive in your messaging and address mental health in your marketing without looking like you’re jumping on the bandwagon.
This year marks the 10-year anniversary of my business, LY Copywriting. So, I felt it was a good time to look back and reflect on the last decade. In that time, I’ve gone from freelancer to mum of one, to small business owner and mum of two, and then to agency owner.
With April tee-d off nicely thanks to #NationalGolfersDay and another magical Masters tournament, we turned our attention to how golf clubs and hotels can master marketing content to attract new customers.
Whatever your thoughts on the Monarchy, much of the country will be marking this historic milestone and, as the first United Kingdom coronation in seventy years, the Coronation of King Charles III on the 6th of May will undoubtedly be a momentous event.
It’s everywhere. The talk of the town. Online, at the water cooler and especially on the likes of LinkedIn. In the world of digital content creation, there’s a lot of talk around AI giants ChatGPT and its Google counterpart, Google Bard. Will these artificial content generators be the death of human content writers?
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