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From industry insights to lessons we’ve learned along the way, content marketing tips, time-saving digital marketing hacks and more.

Rebrand: Nailed it vs. Failed it

Rebranding isn’t just a facelift for your logo; it’s a strategic move that shows your clients, customers and the wider world that your business is evolving. Rebranding is about staying relevant and competitive. By modernising their image, differentiating themselves, or repositioning in the market, businesses aim to attract and retain customers.

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The Scariest Social Media Statistics from 2023

2023 has been a bone-chilling year for social media platforms, with some statistics leaving marketers and users alike howling in surprise. From Twitter’s haunting rebrand to the eerie shifts in platform demographics, we’ve unearthed some of the most bewitching stats of the year to date.

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Unpicking Threads

In today’s digital age, where social media platforms reign supreme, businesses are constantly seeking new ways to engage with their audience and stand out from the crowd. One platform that has been making recent waves in the realm of content marketing is Threads.

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Authentically Sharing for Mental Health Awareness Week

This week has been Mental Health Awareness Week and a valuable opportunity to raise awareness about the importance of mental health and well-being. At LY Copywriting, it’s made us reflect on how you can stay sensitive in your messaging and address mental health in your marketing without looking like you’re jumping on the bandwagon.

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Building an Agency as a Mum in Marketing

This year marks the 10-year anniversary of my business, LY Copywriting. So, I felt it was a good time to look back and reflect on the last decade. In that time, I’ve gone from freelancer to mum of one, to small business owner and mum of two, and then to agency owner. 

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What’s all this chatter about ChatGPT?

It’s everywhere. The talk of the town. Online, at the water cooler and especially on the likes of LinkedIn. In the world of digital content creation, there’s a lot of talk around AI giants ChatGPT and its Google counterpart, Google Bard. Will these artificial content generators be the death of human content writers?

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10 Ways for B2B Businesses to Blossom on Social Media this Valentine’s Day

Valentine’s Day isn’t just for the lovey-dovey; it’s a chance for businesses, even in the most buttoned-up sectors like finance and insurance, to sprinkle a little love into their social media mix. Merging the romance of Valentine’s Day with the professional vibe of B2B can be a tad tricky, but it’s actually a golden chance for companies to showcase their softer side and deepen connections with clients.

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Content Marketing Trends for 2024

Christmas may seem like it was longer than a few chilly weeks ago – we’ve even spotted Easter eggs on supermarket shelves, and we haven’t even had Valentine’s Day yet! So, as we’re well and truly into January, we’re exploring what we’re set to see from content marketing trends in 2024.

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