Whatever your thoughts on the Monarchy, much of the country will be marking this historic milestone and, as the first United Kingdom coronation in seventy years, the Coronation of King Charles III on the 6th of May will undoubtedly be a momentous event. With the country set to enjoy euphoric street parties, star-studded concerts, a gladly received extra Bank Holiday and hopefully a spot of sunny weather; they’ll be plenty for everyone to revel in.
But the Coronation isn’t just a chance to celebrate with family and friends. It’s also a perfect opportunity for brands and businesses to leverage the excitement and anticipation leading up to the event to promote their products and services, raise their profile and share the ‘best of British spirit that we’ll see spill onto the streets.
So let’s explore how to use this unique marketing opportunity, where to find and how to use the official logo, what hashtags to use on social media, and how to recognise differing beliefs about the monarchy in your messaging.
Obvious Industries to Benefit
Hospitality, tourism and event planning are a few industries that can directly channel the marketing potential of the Coronation. Hotels, restaurants, and bars can offer specials or promotions in the lead-up to the event or over the holiday weekend. Event planners can market their services to those planning coronation-related events, such as parties or corporate functions. And if you offer any services in and around London, it’s the ideal opportunity to promote your offer.
What about everyone else?
Whilst the ways for the hospitality industry to benefit from the Coronation are clear, plenty of other businesses can take advantage of the upcoming celebrations. For example, a fashion brand could promote a clothing collection inspired by the traditional coronation regalia or share photos on social media of all their red, white and blue garments styled especially for the occasion. Or a beauty brand could highlight its trademark makeup collection inspired by the colours of the coronation robes.
Whatever industry you’re in, there will be plenty of clever ways to showcase your products and services using a royal theme.
Finding and Using the Official Logo
The official logo for the Coronation pays tribute to the King’s love of the natural world, depicting the flora of all four nations in the shape of St Edward’s Crown.
This beautiful emblem is available for everyone to use for any Coronation-related events, marketing and merchandising, and you can download it (free of charge) here.
Hashtags to Use on Social Media
With royal themes, coronation colours, and King Charles’ passion for the planet offering plenty of opportunities for creative content, using your social media is a powerful way to promote your products or sing about your services during the Coronation.
Using relevant hashtags effectively in the context of a relevant and engaging social post can elevate your content to regal proportions. And there’s also a special emoji launched just for the occasion. Based on St Edward’s Crown; it will appear when you use any of the following hashtags on Twitter:
#TheBigHelpout – this one’s all about coming together to help in our local communities to mark the Coronation; find out more here.
Addressing Differing Beliefs about the Monarchy
While the Coronation is a cause for celebration for many, it’s important to acknowledge that not everyone supports the monarchy. When developing marketing materials related to the Coronation, you should be mindful of how your messaging could be perceived by those who disagree with the monarchy tradition.
One approach could be to focus on the historical and cultural significance of the event rather than its political implications. Or you could piggyback on the euphoria of an extra Bank Holiday. But whatever content you create, you should consider alternative messaging for those less partial to participating in coronation-related activities.
Long Live the Strategy
So, the Coronation of a king presents a unique marketing opportunity for businesses and brands. Spending a little time to develop a quick last-minute strategy in the run-up to the special event offers the chance to increase visibility, engagement, and sales and, just as importantly, have some fun with your marketing.