So, we’ve made it our mission to make sure we know what the changes are and what they mean for the work we do. We’re sharing our findings with you in case you’ve also been struggling to get to grips with Google’s announcement to switch to GA4 soon. And, to make it super simple, we’ve written the below with a younger audience in mind to avoid the jargon and embrace the basics.
What is GA4?
Google Analytics 4 (GA4) is a tool that helps people understand how people use their website or app. It does this by collecting data about how people use the website or app and then using that data to create reports. These reports can show things like how many people visit the website or app, how long they stay, and what pages they look at.
GA4 can be used by businesses of all sizes, from small businesses to large corporations. It can also be used by individuals who want to track how people use their website or app. GA4 is a free tool, and it is easy to set up and use.
What are the benefits of using GA4:
- It can help you understand how people use your website or app.
- It can help you track your website or app’s performance over time.
- It can help you identify areas where you can improve your website or app.
- It can help you make better decisions about your website or app.
GA4 is a powerful tool that can help you improve your website or app and make better decisions about it.
When is Google switching to GA4?
Google is switching to a new version of Google Analytics called GA4 on July 1, 2023. This means that the old version of Google Analytics, called Universal Analytics, will no longer be used. GA4 is a better version of Google Analytics that can help you learn more about how people use your website or app.
How do I switch to GA4?
To switch to GA4, you’ll need to create a new property in GA4. You can do this by going to the GA4 website and clicking on the “Create Property” button. Once you’ve created a new property, you’ll need to add your website or app to it. You can do this by following the instructions on the GA4 website.
Once you’ve added your website or app to GA4, you’ll need to start collecting data. You can do this by adding a GA4 tracking code to your website or app. The GA4 tracking code is a small piece of code that will collect data about how people use your website or app.
How will GA4 affect website copywriting?
GA4 is a big change from Universal Analytics. It uses a different data model, and it offers a different set of features. This means that website copywriters will need to adapt their writing style to take advantage of GA4.
Here are some of the ways that GA4 will affect website copywriting:
- GA4 focuses on user behaviour. Universal Analytics was focused on pageviews and sessions. GA4, on the other hand, is focused on user behaviour. This means that copywriters will need to write copy that encourages users to take specific actions.
- GA4 uses a different data model. Universal Analytics used a session-based data model. GA4, on the other hand, uses an event-based data model. This means that copywriters will need to write copy that is trackable by GA4 events.
- GA4 offers new features. GA4 offers several new features that can be used to improve website copywriting. These features include:
- User demographics. GA4 can track user demographics, such as age, gender, and location. This information can be used to write copy that is more relevant to the target audience.
- User interests. GA4 can track user interests, such as the pages they visit and the products they view. This information can be used to write copy that is more likely to interest the target audience.
- User behaviour. GA4 can track user behaviour, such as how long they stay on a page and what links they click. This information can be used to write copy that is more likely to keep users engaged.
Overall, GA4 is a big change from Universal Analytics. It will require website copywriters to adapt their writing style to take advantage of its new features. However, by doing so, copywriters can create more effective and engaging copy that will help businesses achieve their goals.
When writing copy that’s effective in GA4 use clear and concise language. GA4 is a data-driven platform, so it’s important to use clear and concise language when writing copy. This will make it easier for GA4 to understand your content and track your results.
You should also use action-oriented language. Action-oriented language is important because it encourages the reader to take the desired action. This can be anything from clicking on a link to signing up for a newsletter. By using action-oriented language, you can increase the chances of getting the reader to take the desired action.
GA4 is designed to help you track user behaviour, so it’s important to use action-oriented language in your copy. This will encourage users to take the desired action, such as signing up for a newsletter or making a purchase. Examples of action-oriented language include:
Click here to learn more.” This is a clear and concise call to action that encourages the reader to take the desired action.
“Sign up for our newsletter and get a free gift.” This offer provides an incentive for the reader to take the desired action.
“Try it now!” This is a persuasive and urgent call to action that encourages the reader to take action immediately.
More top tips
Don’t forget to use relevant keywords. GA4 uses keywords to track your content, so it’s important to use relevant keywords in your copy. This will help GA4 understand your content and show it to the right people.
And finally, test your copy. Once you’ve written your copy, it’s important to test it to make sure it’s effective. You can do this by using GA4’s A/B testing feature. A/B testing allows you to test different versions of your copy to see which performs better.
We hope this has been helpful and made understanding GA4 more manageable so you can continue to make the most out of your content. As always, if you need help making your website content the best it can be, we’re here to help. Just drop us a line today.