You’ve worked hard to nail your website’s design and user experience, but a sprinkle of spelling errors and clunky copy can undo all your hard work in seconds. So, we’re looking at the importance of proofreading your website.
It doesn’t take a PhD in English to spot mistakes and errors on companies’ websites all over the internet. For many, clumsy mistakes and typos can turn people off using a company straight away. When you’re writing a lot of content or trying to juggle two things at once (who isn’t?) it’s easy to make a mistake, but those silly little mistakes might be costing you if they aren’t picked up on before your hard work goes live.
The stats don’t lie…
A recent study over a two-week period looking at more than 5,000 site visits showed that the “bounce rate-the percentage of visitors who leave a website after only looking at a single page-on landing pages with sloppy spelling and grammar was 85 percent more than those that were correctly written and spell-checked”.
|Plus, shoddy spelling, ghastly grammar and poor punctuation can cost you in other ways too:|
|Like… twice as many visitors leave a website compared to typo-free sites|
|And… they leave quicker too, spending 8% less time on landing pages with typos|
|Then… Google penalises you for a high bounce rate|
|Meaning… you rank lower down SERPs (search engine results pages)|
Therefore, the next time you’re considering updating your website or releasing a blog, it’s definitely worth giving it a second glance. Of course, it can sometimes be difficult to spot your own mistakes. The phrase “can’t see the wood for the trees” springs to mind! But there are all sorts of ways that you can go about proofreading your work.
If it’s only you, then try leaving the piece for an hour or two, go and do a different task, have lunch, walk the dog and then go back to it with fresh eyes. You’ll be amazed at the difference some time away makes. You could also ask a friend, family member or colleague to check your work for you. There’s also Grammarly, a free proofreading and spellchecking website and we’re always here to help when it comes to making sure your copy is word and punctuation perfect!