Email Game Changer: Simple Tips for 2024’s New Rules

3 minutes read
Big news in the email world – Google and Yahoo are shaking things up with new rules effective from February 2024. So, we’re here to break it down into easy, bite-sized pieces so you can make sure your emails still land in your colleagues', clients’ and customer inboxes.

1. Boost your authenticity with your email address

First, if you’re using a general Gmail or Yahoo email for sending out those newsletters or promotions, it’s time for a change. You need an email address that’s all yours, like you@yourcompany.com. If you don’t have your own domain yet, now’s the perfect time to get one. It’s a small step that makes a big difference in boosting your authenticity. 

2. Elevate email branding and deliverability with branded sending domains 

Next, let’s talk about improving your reputation and branding. Set up what’s known as a branded sending domain – it removes the “sent via xyzmail.com” disclaimer and improves sender reputation, trustworthiness, and visibility. Branded sending domains are great for deliverability and best practice and are a requirement for bulk senders emailing Google and Yahoo recipients from February. You just need to be aware that once your branded sending domain is set up it could take 2-4 weeks for your sending infrastructure to warm up. 

3. Make your emails super secure

Here’s the techy part: Set up DMARC on your website. This is like a secret handshake between your emails and the email world, ensuring no one’s pretending to be you. If you’re new to this, set it to ‘p=none’ and add a ‘rua’ tag to monitor your email traffic. If you already have DMARC, just make sure it’s up to date. If you have a website, you’ve likely got a web person who manages it, so get in touch to ask them to check your DMARC is up to date.

4. Keep your email address in sync

In the email marketing world, your “from” address is your brand’s calling card in your subscribers’ inboxes. But here’s the catch: to play by the DMARC compliance rules, your friendly “from” address should sync up with the root domain in your branded sending domain. Say your branded sending domain is send.xyz.com; its root domain is xyz.com. So, using hello@xyz.com as your “from” address aligns perfectly. Avoid using your sending subdomain like info@send.xyz.com, as it won’t work for receiving responses. But feel free to use other unused subdomains, like hello@notifications.xyz.com. Remember, it’s all about aligning things so your emails flow smoothly. 

5. Easy unsubscribe? Yes, please!

Nobody likes being trapped in an email list. Make sure there’s a simple one-click way to unsubscribe in every email you send if it’s a newsletter or mass mailer. This isn’t just being nice – it’s a legal obligation. Check your emails to make sure this unsubscribe link is easy to find.

6. Keep your emails loved, not marked as spam

Lastly, keep those spam complaints down. This means sending emails that people actually want to read. Stay engaging and relevant to make sure your emails are welcome.

And there you have it – the lowdown on the new 2024 email rules from Google and Yahoo. It’s all about making a few tweaks here and there to ensure your emails are trusted and secure, and represent your brand in the best way possible.

So, gear up and make these changes. It’s not just about following rules; it’s about improving your emails and building trust with your audience. Here’s to sending emails that not only get through Google or Yahoo’s gateways but help you grow your business and maybe even make your readers smile! 🌟

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