Find out when to post to LinkedIn to make sure you’re giving your content the best chance of getting engagement.
It’s all well and good posting content on social media but if it’s posted at the wrong time, then it’s like an online version of ‘if a tree falls in the forest and nobody is around to hear it, does it make a sound?’ Well, yes, obviously it does, and the physicists unsurprisingly agree. However, the point is there’s little point in posting content that few people, or more specifically few of the *right* people, are going to see.
If you’re targeting parents then there’s little point posting whilst they’re doing the school run. If you’re targeting teens then typically posting too early in the morning is going to miss the mark. They are not early birds and are not interested in the worm.
According to Sprout Social, the best day to post is:
We like their style! And not just anytime on Wednesday, but from: 9am to 10am and at 12pm
(I guess that’s during the second or third cup of coffee and when hungry or potentially hangry workers are winding down for lunch.)
When it comes to the most consistent engagement, the optimal times are:
Tuesday to Friday from 8am to 3pm
Check out the graph below:
Perhaps unsurprisingly the lowest engagement for LinkedIn takes place on Sunday. The least popular times of the day to post are 9pm to 3am daily. The lesson we learn here is stick to the classic bath-and-hair-wash on Sunday nights rather than trying to target people on LinkedIn.
So, now you know when you should schedule content in if you’re using a platform like Sprout Social or Hootsuite. If you’re more of a there-and-then post person, then bear the above in mind and you might notice an increase in the amount of engagement your posts receive.
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