This post looks at organic impressions on social media. We’re looking at what organic impressions are, what they tell us and why you should care about them.
Organic reach or organic impressions is a common term we hear used in marketing. But, as with many things in life, just because we see it a lot doesn’t mean we actually notice it or know what it really means. Take a USB cord for example, you probably see them all the time – but did you notice the metal bit looks like a face?
Most business owners understand the need for social media engagement. However, it’s also important to understand the other metrics involved so you know where to focus your efforts and what works for your audience.
Organic impressions tell you how many times your audience saw your post. It refers to any content you post that you didn’t pay to advertise. This can either be impressions displayed in news feeds or from people visiting your page directly and viewing your content. If the same user views your post at 10am, then see’s it again at 2pm that counts as two impressions. An impression is counted regardless of whether the audience interacted with your post or not. This metric works the same across all social media channels, whether it’s Facebook, Twitter, Instagram or LinkedIn.
Organic impressions can tell you about the habits of your target audience. For example, you may find that you get more impressions in the evening than in the morning, or you might find that you get higher impressions around lunchtime when most people are taking a break.
It’s important to try scheduling your daily posts at different times so you can measure if there is a pattern or if you hit a spike in impressions at a specific time of day. For example, try to post your content at 8pm for one week, then post at 11am the following week and compare the metrics to determine which one drove the most impressions. Once you find your ideal posting time, try scheduling more posts around that time to see if the trend continues. If you see a drop in impressions, then consider testing posting at a different time.
Driving impressions is key to social media success. The more impressions, the greater your reach. By increasing your reach, you’ll grow your engagement, leading to more followers and clients viewing your content. How do you get more impressions? Create content that stands out and stops scrolling fingers in their tracks! Check out our Ideas for social media posts on a plate post for content ideas.
If you’d like more tips or support on approaching your social media, get in touch with us today!