Remember to write for your audience, not yourself…
By that, we mean when you’re talking about something your business has done or will be doing, readers will be thinking something along the lines of:
So what?
What’s in it for me?
How does that benefit me?
So if you’ve hit on a great content idea, written the copy, found a dazzling image to use and hit send – but the clicks don’t come through, there’s little engagement, and it’s fallen flat. What could have gone wrong?
We’ve put together some helpful pointers to help improve your blog and social media engagement simply by bearing in mind who you’re talking to at all times. Whether you are writing a social post or writing a blog, keep in mind who will receive it. Before hitting the send button, ask yourself, does it resonate? Does it teach them anything new, why would they care and what would you like your audience to do with the content?
Good writing is like telling a story. Check your story is clear, well written and factually correct. Do your research. If your content contains factual information or advice, ensure it is correct and current. Better still, add in a testimonial or stat from a reliable source. Additional information will give your content instant credibility and make it stand out.
Research
It is important to identify your audience and their needs. Why do they visit your social platform or blog? Is it to be entertained, is it for information or is it for business? Make sure your copy is on brief for their needs.
Fish where the fish are
Ensure you are visible to your audience at the right time. Many websites and blog hosting sites offer free analytics, and there are apps available to help you find and grow your audiences, such as Buffer and Mailchimp.
If you’re writing a social post, try using the free analytics available on the platform. These provide helpful information about your followers and the performance of your posts. If a past post achieved high engagement, follow this style – this is what your followers are responding well to, so go with it.
Tone of voice
Keep it simple. Use the correct terminology for your audience or brand and make it a jargon-free zone. People tend to scan read on screens, so keep the word count short and on point.
And finally, have fun! Blogs and social media are all about conversations. If you are on social, be sociable. Engage with your community and watch it grow.
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