An FAQ or Frequently Asked Questions page is a web page dedicated to answering visitors’ most common questions about your products, services, and brand. It’s a knowledge base where you can communicate with site visitors and potential customers quickly and efficiently. Think of it as the index page of a book.
The benefits
The FAQ page is an essential page on a website, helping drive traffic and establishing your business as an expert. As well as providing a resource space, its other benefits include;
Increasing SEO Ranking – Search engines love a FAQ page. Having an FAQ page on your site can significantly improve your SEO ranking and help Google understand your business better. Your FAQ page needs to contain relevant company information as well as good keyword content.
Increasing Conversions – Driving people to your website is only half the journey. To convert visitors, you need to engage and market to them while they are on your site. Listing simple questions such as ‘What’s the delivery time’ gives information helping customers to make a purchasing decision
Improve Customer Service – A FAQ page is a quick and cost-effective way to provide additional online customer support. The FAQ page becomes a quick assist page for your audience wanting to learn more about your business and services.
Creating your page
Adding a FAQ page to your website is one of the most efficient and cost-effective ways to answer your customers and provide information. There are lots of examples of FAQ pages online. Software, education, and community site Hubspot’s free guide shows 12 Crystal-Clear FAQ Page Examples & How to Make your FAQ page. And of course, we’re always here to help should you need a hand writing an SEO-savvy FAQs page! Get in touch.
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